Video briefs

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Introduce a product through one complete job rather than a catalogue of features. This brief is for a prospect deciding whether to explore further.

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Focus on what changed for an existing or informed audience. Context should be short enough that the new behaviour remains the centre.

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A launch audience needs quick orientation and evidence. Make the product category understandable before introducing a clever hook.

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Build a professional, silent-friendly explanation of a recognisable work problem. Treat recommended timing as an editorial choice, not a platform limit.

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Use genuine mobile footage when the claim concerns mobile use. Keep the product readable beneath short copy.

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The hero video should substantiate the headline beside it. Keep its first useful frame visible as the poster.

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Continue the conversation the buyer already had. Select evidence for the objection or question that remained unresolved.

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Teach the first useful task, not the whole product. The learner should be able to reproduce the result after watching.

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A changelog clip gives an existing user a concrete reason to revisit a screen. Keep the date and release scope in accompanying text.

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An integration story needs a real connection and observable data movement. A provider logo alone is setup evidence.

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A dashboard becomes meaningful when a viewer understands a question it answers. Lead with a decision rather than a wall of numbers.

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A good search demo reveals relevance and refinement. Choose a query that produces a visible, useful difference.

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Collaboration is a change in shared work, not merely a list of members. Show what one person contributes and what another sees.

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An automation demo must show its trigger and result. Distinguish a configured rule from a rule that actually ran.

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Reporting is valuable when it turns a question into a usable answer. Make the selection and output easy to compare.

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A calendar story should show how an idea becomes organised work. Empty calendar views are context, not proof of scheduling.

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A collection makes retrieval easier only when a saved item can be found again. Include the return journey.

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Settings videos should help a viewer make a specific configuration decision. Limit the scope to non-sensitive fields.

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Explain the decision behind a plan rather than manufacturing urgency. Pricing details must match the current published offer.

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A client-facing video needs agreed scope and brand boundaries. Make it clear whose product is being promoted.

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A comparison should hold the task constant so the change is understandable. Use comparable data and avoid implying measured speed from edited time.

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A follow-up creative can assume awareness but still needs evidence. Answer a plausible remaining question instead of repeating the introductory ad.

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Promote what the viewer will learn and show a small authentic example. Keep event logistics outside the reusable footage where possible.

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A recap needs a hierarchy so several updates do not become a blur. Group changes by the job they improve.